Plant-based in 100 languages

The shortest route into a sustainable and healthy future is largely plant-based. Shifting menus and eating habits, however, is not something done overnight. New innovative protein alternatives do reach an increasing number of people, but not everybody is able to identify with these new products. Beyond vegan burgers and oat milk, plant-based food has been part of local diets and kitchens worldwide for centuries. The project ‘Plant-based in 100 languages' considers these traditions to be promising pathways into multiple plant-based futures. In stead of new products, we focus on new plant-based narratives that are more inclusive and reflective of different cuisines and cultures.

Plant-based in 100 languages invites groups of eaters from diverse communities to a shared plant-based meal in order to speak about the meaning and perception of plant-based. What are the images that circulate, stigmas, considerations, obstacles, moments of change, what is affecting one’s choice architecture? The project is organised through formal and informal networks - from mothers groups to rec centers - together with local plant-based ambassadors from the community. The goals is both to start a conversation about plant-based and to map the diversity of knowledge and skills evolving in the peripheries of multiple food transitions.